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Reach billions of people every day with ads

On the largest social media platform on the planet.

Facebook, Instagram, Messenger and Whatsapp – Meta covers it all. By encompassing four of the most popular and most used apps in the world into your media mix, you can reach billions of people every day, whether they are checking their Facebook feed, watching Instagram reels or checking their Messenger inbox.

Reasons why you should advertise with Meta ads

Reasons why you should advertise with Meta Ads

Meta is the most used social media platform

  • 3.14 billion people use at least one of Meta’s core products daily.
  • Over 79% of monthly Facebook users are active every day.
  • People spend an average of 19.6 hours a month on Facebook.

Anyone can advertise

  • 10+ million active advertisers are using Meta’s platforms. It shows that there’s room for everyone to jump on board with paid ads.
  • The platform offers simple and advanced ad solutions.

Some of the opportunities Meta ads has to offer for your business:

Reach your business goals with a variety of different campaign objectives

Improve awareness

Reach the most people to increase awareness, introduce your brand or improve recall with Meta ads. Highly considered among new businesses.

Generate Leads

Meta Ads can help businesses collect leads for their business. For example, if you want potential customers to sign up for a monthly newsletter.

Increase Website Traffic

Send people to a destination, such as your website, app, Facebook Shop or Instagram Shop with Meta ads.

Increase engagement

Find people likely to interact with your business online and take action, such as starting a conversation or commenting on posts with Meta ads.

Find people likely to install your app

The app promotion objective can help you with app installs and desired actions people can take in your app.

Increase Sales

Meta Ads can help you find people likely to make purchases or take other important actions online or in-store.

Fluently reach your desired audience

Interest-based audiences

Interest-based audiences are built using data on the interests of Meta users platform-wide. Meta collects data like pages or profiles people have looked at, events they’ve shown interest in, and even ads they’ve clicked before. Using this data, Meta then sorts these people into audiences based on the interest they’ve shown toward certain things. For example, a person whose habits have shown they’re interested in football may be placed in the football interest audience list.

Custom audiences

Custom audiences are used to serve ads to people in your bottom and middle-of-funnel audiences. These audiences usually contain people with higher intent, who likely know your brand already and have considered your products before. These are several sources to chooose from when creating custom audiences, including your Meta pixel, your app, your existing customer email list, your Facebook page, your Instagram account, etc.

Lookalike audiences

Lookalike audiences are a way of reaching people who have similar interests and demographics to your existing customer list. The existing customer list can include website visitors, social media followers, email subscribers, current customers, and more. Meta has a powerful algorithm that can automatically find users who have comparable features to your clients, leads, and engaged audience. All you need to do is to provide your current data or preferences and let the algorithm do the rest.

Show ads in a way you want

Single Image Ad

Image ads allow you to show off your product, service or brand using a single photo and an optional footer. You can create image ads from Meta Ads Manager or boost a post that includes an image from a Facebook Page.

Single Video Ad

Video ads allow you to show off your product, service or brand using a video. You can create video ads from Meta Ads Manager or boost a post that includes a video from your Facebook Page. You can create video ads using multiple objectives. Video ads appear in multiple placements across Facebook, Messenger, Instagram, Meta Audience Network and support a variety of aspect ratios depending on the placement. Different placements allow different video lengths, although shorter videos are usually more engaging on mobile devices.

Carousel Ad

The carousel format lets you show 2 or more images and/or videos in a single ad, each with its own headline, description, link and call to action. To scroll through a carousel, people swipe on their mobile device or click the arrows on their computer screen. The carousel format can support various business types and needs. You can use it to showcase real estate, service offerings, events and more.

Collection Ad

The collection format includes an Instant Experience and makes it easier for people to discover, browse and purchase products and services from their phone in a visual and immersive way. Your collection ad includes a cover image or video with multiple products shown underneath. When someone taps on the ad, a full-screen Instant Experience opens.

Want To Get Started With Meta Ads?

Want To Get Started With Meta Ads?

Businesses like yours use Meta ads every day to increase online sales, drive in-store traffic and find new customers. Whether you’re new to online advertising or an experienced marketer, Meta has everything that you need to succeed with your online business. 

I want to start advertising on Meta

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