Create and display ads across Google’s search results and other Google-owned websites and leverage the most popular way to reach potential customers online.
Google is the most popular search engine in the world, with billions of searches performed every day. By advertising on Google Ads, businesses can reach many potential customers who are already interested in what they have to offer.
Google Ads allows businesses to target their ads to specific demographics, interests, and keywords. This means that businesses can reach the people most likely to be interested in their products or services.
Google Ads provides detailed tracking and reporting tools, so businesses can see how their ads perform and adjust as needed. This helps businesses to get the most out of their advertising budget.
Google Ads can help businesses boost sales by driving traffic to their product pages and encouraging people to make purchases.
Google Ads can help businesses generate leads by encouraging people to sign up for their email list, download a white paper, or contact them for more information.
Google Ads can help businesses to drive more traffic to their websites. This can lead to more sales, leads, and other desired outcomes.
Google Ads provides detailed tracking and reporting tools, so businesses can see how their ads perform and adjust as needed. This helps businesses to get the most out of their advertising budget.
Is a goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps. It allows us to reach a wider audience, and drive more conversions (lead or sales-based) and saving us a lot of optimization and management time. Some of the main directions for success with this type of campaign lay within high-quality assets, setting clear campaign goals, and providing the right audience signals.
PS: Did you know Dinetix agency was the finalist at the European Paid Media Awards 2023 due to amazing results with the Performance-Max campaign? Read more about this HERE.
Capturing engagement and action across YouTube, including Shorts, Discover, and Gmail, Demand Gen campaigns are ideal for social advertisers who want to serve visually appealing, multi-format ads on Google’s most impactful surfaces available to advertisers. They derived from ex-Discovery campaigns, leveraging the full power of Google AI to help you reach your advertising goals and support your other existing campaigns in the account.
Google Search Ads are a form of online advertising that allows businesses to place their ads at the top of search results pages (SERPs) when people search for relevant keywords. They can help to increase website traffic, generate leads, and drive sales. In fact, Google Search Ads are one of the most effective forms of online advertising available, with a click-through rate (CTR) that is typically much higher than other forms of advertising due to the user intent.
Display campaigns serve visually engaging ads on the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps, and Google-owned properties (such as YouTube and Gmail). Display campaigns use responsive display ads (RDA). RDAs adjust their size, appearance, and format to fit just about any available ad space and improve performance. You upload various assets (images, headlines, logos, videos, and descriptions) in Google Ads and the optimal combination and size of assets will appear in ads across the available placements.
Google Shopping Ads are a powerful tool for eCommerce businesses to reach new customers and drive sales. They appear at the top of Google search results in pages, above organic listings, and feature-rich product information, including images, prices, and reviews. This makes them highly visible and appealing to shoppers already actively searching for your products.
Video campaigns let you show ads in videos on YouTube and on websites and apps running on Google video partners. We can create compelling video campaigns with a range of ad formats to engage customers in different ways on YouTube and through Google video partners. With Video Ads we can drive more website traffic, and build awareness for your business, collect new leads, and even boost your sales.
Are you owning or developing a mobile app? Google App campaigns are a powerful tool for promoting your mobile app across Google’s vast network of properties, including Search, Display, YouTube, and other apps and websites. This gives you the opportunity to reach a large audience of potential users who are already interested in the types of apps you offer. Generate more installs and drive more engagement with Google App campaigns.
Drop us a message and let’s hop on a free consultation call to see where to begin.
Learn more about digital marketing
Dinetix is an award-winning performance marketing agency from Europe that goes beyond traditional advertising. We specialize in offering a full range of services that empower lead generation and e-commerce businesses to stand out and establish lasting relationships with their audience.
