How remarketing can convert last customers into new sales
Research has shown that 96% of website visitors are not ready to buy, and that only 2% (on average) convert on the first visit. They land on your site, click around (hopefully), see something they like—and then something draws them away. Opportunity lost? Maybe not. Re-engaging past website visitors is a huge opportunity for businesses. […]
5 banner strategy disasters still popular these days
Ad impression is the first touchpoint with your potential customer. Ad impression is the first touchpoint with your potential customer, so it needs to be attractive and meaningful if you want that click, but let’s say you got that covered by a top copywriter and very creative designer and let’s talk about 5 critical mistakes […]
Importance of ECPM when generating credit card leads with pay per click advertising
Ever wonder why your CPCs increase in display network and why your display campaigns eventually stop receiving traffic? It means your eCPM is low and ad networks won’t show your ads because they don’t earn enough displaying your ads. Effective Cost Per Mille or eCPM means total earnings (for the ad network) per 1.000 impressions. It […]
