To find leads, share content and build brand recognition.
4 out of 5 Linkedin members drive business decisions
Audiences on Linkedin have 2x the buying power of the average web audience
Audiences on Linkedin are 6x more likely to convert
Within LinkedIn’s expansive network of over 875 million members, your advertisements hold the capacity to engage with an audience exceeding 808 million individuals.
Additionally, it’s noteworthy that four-fifths of these members possess the authority to shape significant business decisions, adding further weight to the potential impact of your campaign.
In the realm of B2C, the focus often lies on a vast, unrestricted scale: reaching numerous individuals frequently. However, in B2B dynamics, precision is paramount. It’s about strategically targeting the ideal audience – individuals in pertinent roles and industries, possessing decisive authority – and cultivating lasting persuasion over time.
6-9 months average B2B sales cycle
95% of your prospective customers are not in- market
5% of your prospective customers are looking to buy
Advertising on LinkedIn is one of the best ways to promote your business and to put your services in front of the right audience.
Here are the key types of ads that enable companies to reach their potential customers on LinkedIn:
Sponsored Content, also recognized as native advertisements, seamlessly integrates into the LinkedIn feeds of your target audience, whether they’re browsing on mobile devices or desktop computers. These ads are distinctly labeled as “promoted” by LinkedIn to differentiate them from organic content.
When utilizing Sponsored Content for your advertising campaigns, you can choose from various ad formats, including:
Dynamic Ads are strategically positioned on the right rail of LinkedIn, offering personalized communication tailored directly to audiences. These ads dynamically incorporate personal details such as a member’s photo, employer’s name, and job title, creating a more engaging and relevant experience.
Concerned about privacy? Rest assured, if members feel uncomfortable with the level of personalization, they have the option to adjust their settings and conceal these details.
Among the various types of dynamic ads are Follower Ads, Spotlight Ads, and Sponsored Ads.
Data shows that despite 89% of consumers expressing a preference for businesses to maintain communication through messaging channels, merely 48% of companies are presently engaging with customers and prospects in this manner. To capitalize on this overlooked opportunity, it’s crucial to stay in touch with your potential customers through Sponsored Messaging.
Lead generation forms represent an additional advertising avenue available on LinkedIn, empowering businesses to gather valuable information from prospective leads.
With LinkedIn’s lead generation forms feature, you can seamlessly collect data from members through pre-filled forms. These forms can be seamlessly integrated into sponsored messaging or sponsored content campaigns, offering a streamlined approach to capturing essential lead information.
Text ads represent a pay-per-click (PPC) advertising format available on LinkedIn, strategically positioned along the top and right-hand side of the desktop feed. This ad type serves as an effective means to cultivate robust leads within a professional demographic.
Given that 58% of marketers prioritize enhancing lead generation among their top digital marketing objectives, leveraging LinkedIn Text Ads presents an opportunity to efficiently reach a broad audience while managing costs effectively.
Sponsored Content, also recognized as native advertisements, seamlessly integrates into the LinkedIn feeds of your target audience, whether they’re browsing on mobile devices or desktop computers. These ads are distinctly labeled as “promoted” by LinkedIn to differentiate them from organic content.
When utilizing Sponsored Content for your advertising campaigns, you can choose from various ad formats, including:
Data shows that despite 89% of consumers expressing a preference for businesses to maintain communication through messaging channels, merely 48% of companies are presently engaging with customers and prospects in this manner. To capitalize on this overlooked opportunity, it’s crucial to stay in touch with your potential customers through Sponsored Messaging.
Text ads represent a pay-per-click (PPC) advertising format available on LinkedIn, strategically positioned along the top and right-hand side of the desktop feed. This ad type serves as an effective means to cultivate robust leads within a professional demographic.
Given that 58% of marketers prioritize enhancing lead generation among their top digital marketing objectives, leveraging LinkedIn Text Ads presents an opportunity to efficiently reach a broad audience while managing costs effectively.
Dynamic Ads are strategically positioned on the right rail of LinkedIn, offering personalized communication tailored directly to audiences. These ads dynamically incorporate personal details such as a member’s photo, employer’s name, and job title, creating a more engaging and relevant experience.
Concerned about privacy? Rest assured, if members feel uncomfortable with the level of personalization, they have the option to adjust their settings and conceal these details.
Among the various types of dynamic ads are Follower Ads, Spotlight Ads, and Sponsored Ads.
Lead generation forms represent an additional advertising avenue available on LinkedIn, empowering businesses to gather valuable information from prospective leads.
With LinkedIn’s lead generation forms feature, you can seamlessly collect data from members through pre-filled forms. These forms can be seamlessly integrated into sponsored messaging or sponsored content campaigns, offering a streamlined approach to capturing essential lead information.
LinkedIn stands apart by enabling advertisers to segment audiences based on various criteria such as location, job functions, seniority, education level, industry type, and professional interests, among others.
LinkedIn offers an array of retargeting and remarketing options, facilitating the re-engagement of audiences who have interacted with your business.
Research indicates that LinkedIn Ads boast an average conversion rate of 6.1%, surpassing the average conversion rate for B2B advertisers on other similar platforms.
Leveraging conversion campaigns with lead gen forms yields high-quality leads, particularly when coupled with pre-filled forms, augmenting user conversion rates.
Through Sponsored InMail, personalized messages can be sent directly to target audiences, fostering opportunities for content downloads, sign-ups, registrations, or purchases.
LinkedIn's networking prowess enables the dissemination of quality content, driving significant traffic to your website while fostering meaningful conversations and brand promotion.
Drop us a message and let’s hop on a free consultation call to see where to begin.
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Dinetix is an award-winning performance marketing agency from Europe that goes beyond traditional advertising. We specialize in offering a full range of services that empower lead generation and e-commerce businesses to stand out and establish lasting relationships with their audience.
