by Dinetix
The Goal
The Strategy
The Timeline
Progressive Tracking
Effective messaging
Performance Data
Find Opportunities
Adjust Content
Scale
Setting goals correctly is the first most important thing to do. Goals have to be specific, measurable, achievable, relevant and timely. With clear goals we can then build the strategy on how to reach them as fast as possible. Is your goal increasing sales? Utilizing new channels to generate more revenue? Increasing web traffic? Getting more quality leads? That’s what we work on in the beginning.
Once the goals are set, a rock-solid strategy needs to be in place to achieve them. Here it is important to define the depth and length of the funnel, all channels you want to utilize, budgets and a concrete step-by-step plan to achieve the goals.
Nothing gets done without the timeline. Time frames shall be set clearly and teams need to be aligned and all tasks shall have their dedicated person or team that will deliver the task in the agreed time.
Creating effective messaging that takes into account the specific nature of each digital marketing channel is absolutely essential. When it comes to YouTube video ads, they should be distinct from videos designed for platforms like Facebook or Instagram. In the world of digital marketing, you simply can’t do without split-testing – it’s the only way to continually produce winning creatives and copy that deliver the results you’re looking for.
Clear KPIs need to be set for each step of the funnel and enough data shall be collected before making any decisions.
Your data is your own gold mine. You need to be constantly digging for new opportunities in your own data.
Your ad content, e-mail copy and landing page content shall be ever-evolving. Make sure you are changing your content to be relevant to your target audience and keep testing new ideas.
Consider increasing your advertising budget for high-performing campaigns, reaching beyond your local markets, expanding your presence across various advertising platforms, and thus become omnipresent.
Learn more about digital marketing
Dinetix is an award-winning performance marketing agency from Europe that goes beyond traditional advertising. We specialize in offering a full range of services that empower lead generation and e-commerce businesses to stand out and establish lasting relationships with their audience.
