The client, an active Google Ads advertiser, faced performance limits and budget optimization challenges.
We conducted a thorough account audit, focusing on search campaigns, and restructured the account for both cold and warm traffic. We then tested new campaign types and creatives to boost performance.
First month:
+51% revenue growth with -8% lower advertising budget. -9.5% CPC decrease and +39% e-commerce conversion rate increase.
Second month:
+55% revenue growth within the same advertising budget in the second month. +37% e-commerce conversion rate increase.
I would like to praise their engagement, responsiveness, consistency and the amount of suggestions for advertising. If you are looking for digital advertising specialists, then look no further.
Doroteja Mijošek, Head of Marketing at Afrodita Cosmetics
The main KPI for this particular client was getting the highest amount of leads for the target budget.
Proposal of a new and improved landing page, that would speak more directly to our target audience.
After implementing the changes on the landing page we managed to decrease the CPL for 40% while maintaining the same ad spend. Target audience remained the same with exactly the same assets, while the CPL decreased by almost half, if comparing the 45 day period.
The team at Dinetix is a pleasure to work with. They always show up prepared with well thought-out strategies and continuously deliver exceptional results.
Chris Warden, COO at The Desai Companies
When we took over the account, the client had never reached their desired daily revenue. A thorough audit revealed that their Search Impression Share for key terms was already very high, indicating limited room for growth within their current strategy. Moreover, as a location-specific business, expansion to other areas was not an option. Compounding the challenge was a highly saturated market with fierce competition and pricing that wasn’t the lowest, which is a critical factor in the airport parking niche. Despite these hurdles, the client wanted to see results within just one month of our takeover.
Faced with a tight deadline and strict budget, we focused on search campaigns to meet the client’s unique travel-related needs. After fixing conversion tracking and cleaning up the existing account, we streamlined ad copy to highlight key features and benefits.
Despite achieving a 25% CTR and conversion rate close to 10%, we hit a ceiling with Search Impression Share. To expand while maintaining KPIs, we implemented innovative strategies, some of which were:
Performance Max (PMAX) Campaigns: We leveraged multiple channels through PMAX, aiming to maintain our target CPA.
In 2022, we started working with a health care services provider that focused on acquiring leads for orthodontist services. The main goal of the client was to maximise their ad spend and acquire as many quality leads as possible for the desired budget.
After launching the funnel in April 2023 the CPA decreased by 55% in the first two months alone. The client does not only acquire more than twice as many leads as they did in the past, the leads are also much more qualified due to the semi-automated funnel sequence that follows after the individual lands on our landing page.
The client came to us with no conversion tracking so the first thing we did was implement proper conversion event tracking throughout the funnel and start optimising the ads.
After the initial three months of collaboration we soon realised that the conversion rate on their landing page was too low and consequently the CPA too high and no advertising strategy could fix that. After a detailed analysis of their landing page we came up with a proposal for a completely different approach – a semi-automated book-a-call funnel. We crafted a simple yet compelling landing page that didn’t focus only on the services that the client provided but instead spoke to the individual’s wants and needs and, through storytelling, provided a simple, step-by-step solution that the individual could understand.
For the 95 years brand anniversary, the client wanted to primarily gain maximum reach with a focus on lead generation and support the promo with impulsive sales as a secondary goal. These goals had to be reached within a limited budget.
100% CTR increase: 2.5% (industry average 1.24%)
Total New leads generated: 7k+
CPL = 0.25€
Facebook page reach growth: +137%
Facebook followers growth: +458%
Instagram reach growth: +1.000%
Instagram followers growth: +788%
To reach the designated goals, we went outside our usual approach and involved a third-party tool that ensured clients’ maximal growth beyond paid advertising traffic. We came up with the multilevel concept:
Facing high competition and lower-priced products from competitors, the client aimed to maintain market share.
After extensive testing with various campaign types, we planned to explore Shopping campaigns, while acknowledging the intense competition.
After implementing the Google Shopping campaign, PowUnity saw a significant increase in traffic to its website. Their ROAS increased by 24%
Their expertise in paid ads across platforms like Facebook, Instagram, and YouTube is unmatched. The Dinetix team is a beacon of professionalism, focusing solely on tangible results and growth.
Stefan Sinnegger, Founder & CEO at PowUnity
Learn more about digital marketing
Dinetix is an award-winning performance marketing agency from Europe that goes beyond traditional advertising. We specialize in offering a full range of services that empower lead generation and e-commerce businesses to stand out and establish lasting relationships with their audience.
